What Sets Us Apart
Course Overview
This Certified Digital Marketing Professional [CDMP] comprehensive course designed by the Digital Marketing Institute [DMI] UK will unleash the power of Digital Marketing in the era of Artificial Intelligence (AI). Participants will dive into key concepts, explore Digital channels, and discover how to use AI tools to gain industry insights and develop clear marketing objectives.
The programme will allow to Boost the career of participants and stay relevant with the world's most recognised Digital Marketing Diploma. Continuously updated expert content means you will always gain cutting-edge Digital Marketing and Professional Skills. Learn GA4, Social Media Marketing, PPC, E-commerce, Email Automation. Become a Certified Digital Marketing professional with DMI.
WHAT YOU WILL LEARN..
Harness the potential of digital marketing in the AI era. Master core concepts, navigate digital channels, and discover how AI-powered tools, machine learning, and large language models are revolutionising business. Learn to craft 360-degree campaigns that deeply connect with your audience.
Learn to craft impactful content marketing strategies with a persona-focused, data-driven approach. Master content creation, curation, and amplification while leveraging AI-powered tollas and insights to connect with audiences, optimise the Buyer’s Journey, and measure success effectively.
Establish a strong social media presence and leverage the capabilities of key platforms to grow and engage audiences. Discover impactful strategies for community building, execute powerful paid campaigns, and unlock AI-driven tools to elevate social commerce and enhance your brand's reach.
Build comprehensive knowledge in SEO, from how search engines and SERPs function to implementing strategic keyword research. Utilise technical, on-page, and off-page optimisation to boost organic rankings. Leverage free, paid, and AI-powered tools to measure and refine your SEO strategy for sustained online success.
Discover the potential of PPC and display advertising to capture active consumers and elevate brand awareness. Learn strategic budgeting, bidding, and ad creation using platforms like Google Ads. Utilise AI-powered tools and advanced targeting to optimise campaigns, reduce costs, and maximise ROI while integrating display and video advertising into a cohesive marketing strategy.
Unlock the potential of email marketing with AI and automation to streamline campaigns and maximize impact. Design personalised, results-driven emails, navigate data protection laws, and optimise open and click-through rates. Leverage CRM tools and metrics to boost engagement, generate leads, and foster brand loyalty while ensuring deliverability and audience reach.
Enhance your professional toolkit with essential skills for success in today’s dynamic workplace. Apply project management techniques, embrace agile thinking for innovation, and sharpen creativity and problem-solving. Develop strategic thinking, time management, and persuasive communication to drive personal and business success.
Build an impactful online presence that captivates and converts. Design user-centered, frictionless websites aligned with business goals and the Buyer’s Journey. Master eCommerce and social commerce tactics to drive sales, enhance customer satisfaction, and optimise performance with data-driven tools and A/B testing.
Harness the capabilities of GA4 to transform data into actionable insights. Learn to set up, configure, and optimise GA4 while adhering to privacy best practices. Leverage AI-driven features to monitor campaigns, analyse customer journeys, and make data-driven decisions that maximise business performance.
Develop a comprehensive digital marketing strategy that integrates AI to enhance planning, execution, and ROI. Set clear objectives, define KPIs, and allocate budgets effectively. Conduct research-driven channel selection and craft creative strategies to engage audiences. Confidently execute campaigns with actionable plans and a balanced media mix for maximum impact.